The Brand Trust Report
India’s Most Trusted Brands is a large scale consumer trust study that ranks brands across industries based on public perception. It brings together data, analysis, and design to produce a structured and widely recognised annual report.
Client
Trust Research Advisory (TRA)
Service Provided
Syndicated Research
Objective:
To build a dependable research foundation by ensuring consumer data structure, accuracy, validity and categories for analysis and publication.
1
Role:
Managed the end to end workflow across data, research, and design teams. Led data cleaning with strict scrutiny, applied backchecks to maintain authenticity, structured brand categorisation, and coordinated analysts and designers to ensure consistency from raw data to final report.
2
Impact:
Strengthened data reliability and reduced errors through tighter validation scrutiny and backcheck processes at the data collection and cleaning levels. Improved coordination across teams, which led to clearer brand rankings and a more structured, credible final report.
3
Recent Designs
