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Project Portfolio

Product Conceptualization and Product Management: InterLink secure resource sharing platform

The InterLink Project aimed at creating a unified digital platform for the Association of Interior REALTORS®, enhancing data accessibility, and improving member services. This project involved the management of cross-functional teams at CREA and web development providers, ensuring the successful conceptualization, development, and implementation of the platform.

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  • Project Planning and Strategy: Developed a comprehensive project plan outlining objectives, milestones, timelines, and resource allocation. Collaborated with stakeholders to define project scope and deliverables.
     

  • Vendor Coordination: Engaged with third-party technology vendors and web development providers to ensure the successful integration of their solutions into the InterLink platform. Managed vendor relationships and coordinated efforts to align with project goals.
     

  • Functionality and Strategy Development: Devised platform functionalities and strategic plans for user onboarding, Single Sign-On (SSO) implementation, and testing.
     

  • Logo and UI/UX Design: Designed the logo and UI to create an intuitive interface that enhances user experience and product understanding. Conducted user testing and feedback sessions to refine the platform design.
     

  • Change Management: Developed and executed communication strategies to support members through the transition to the new platform. Created FAQs, video tutorials, and provided real-time support through various channels.
     

  • Training and Support: Organized training sessions and workshops for staff and members to familiarize them with the new platform. Provided ongoing support and addressed any technical issues that arose during the implementation phase.

​Outcomes:
 

  • High Platform Utilization: Achieved over 70% utilization among the Association's 2600+ members, indicating strong adoption and engagement with the platform.
     

  • Seamless Information Delivery: The platform is now used to deliver critical real estate information to members with zero issues reported, demonstrating its reliability and effectiveness.
     

  • Primary Resource Hub: The InterLink platform has become the go-to resource hub for document sharing among members, facilitating efficient communication and collaboration.
     

  • Enhanced Data Accessibility: Successfully consolidated MLS® data into a single platform, providing members with easier access to comprehensive real estate data.
     

  • Successful Change Management: Effectively managed the transition, with over 90% of members reporting a smooth and positive experience

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Real Estate Board Amalgamation Communication

Developed communication content in the form of President speech scripts, website text, static graphics and video strategies to support members during the organizational amalgamation.

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Outcomes:


As of Aug 20th 2024, the project is ongoing, with successful Phase 1 implementation of large North and South Okanagan regions. 

 

What initially used to be static email communications for change management, I was entrusted with the responsibility to develop a structure and UI/UX of a new landing page that fostered 2-way communication with members for the first time at the Association.​

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Interior REALTORS® Connect Member Group

Created the the Association's first member-only Facebook group for all REALTORS in the region, bringing all related real-estate conversations in one place. 

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Currently managing the community with regular educational content, board of director videos, commentary, government policies and professional standards.

 

Outcomes:

 

  • Successfully implemented group rules and maintained standards from the scratch to drive growth organically
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  • Increased member engagement and community interaction, with over 1,200+ active REALTOR members in the first year of implementation

 

Tools: Adobe Creative Suite (Photoshop, Premier Pro, After Effects), Facebook Business Manager 

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Board of Directors Election Campaign

The Board of Directors Election Campaign was a crucial initiative to facilitate the democratic election process for the Association of Interior REALTORS®. This project focused on ensuring transparent, engaging, and efficient election communication and management, involving the entire membership.
 

  • Candidate Communication: Ensured all candidate information was accurately and fairly presented to the members.
     

  • Member Engagement: Designed and executed a multi-channel communication plan to engage members, inform them about the election process, and encourage participation. Utilized email campaigns, social media posts, and the Association's website.
     

  • Event Coordination: Organized virtual town halls and Q&A sessions with candidates, providing members an opportunity to engage directly and make informed voting decisions.

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​Outcomes:
 

  • High Member Participation: Achieved a significant increase in voter turnout, with over 75% of members participating in the election.
     

  • Engaged Membership: The multi-channel communication strategy led to heightened member engagement, with active participation in virtual town halls and Q&A sessions.
     

  • Smooth Voting Process: The online voting platform was successfully implemented and managed, resulting in a seamless and secure voting experience with zero reported issues.
     

  • Enhanced Transparency: Regular updates and transparent reporting fostered trust among members, ensuring confidence in the election process.
     

  • Positive Feedback: Received positive feedback from both candidates and members regarding the organization and execution of the election campaign.
     

  • Efficient Support: Provided timely and effective support to members, leading to a smooth and hassle-free election experience.

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Interior REALTORS® Awards

  • Event Planning: Planned and executed the Interior REALTORS® Awards, focusing on branding and event management.

  • Stakeholder Coordination: Coordinated with stakeholders to ensure all logistical aspects of the event were handled effectively.

  • Promotional Activities: Developed and executed promotional campaigns to increase awareness and attendance.

  • Event Execution: Managed the event execution, including virtual and in-person aspects, to ensure a successful awards ceremony.

 

Outcomes:

  • Successful Event: Delivered a well-received awards ceremony with high attendance and positive feedback.
     

  • Increased Visibility: Enhanced the Association’s visibility and brand reputation through successful event management.

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MLS® System Data Consolidation Communications

Organization: Association of Interior REALTORS®

Role: Communications & Digital Specialist
 

Responsibilities:

  • Led digital communication campaigns to inform members about the MLS® System data consolidation.

  • Utilized MailChimp e-blasts and landing pages built on Wix and WordPress.
     

Outcomes:

  • Increase in Website Clicks: Achieved a 2500% increase in website clicks on a new landing page with new design and through effective communication strategies.
     

  • Improved Member Awareness: Ensured members were well-informed about the data consolidation process and implemented a user feedback mechanism.

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Web Strategy and Communication dissemination

Organization: Kamloops & District Real Estate Association
Role: Communications & Technology Manager
 

Responsibilities:

  • Digital Asset Creation: Designed and developed a range of digital assets, including newsletters, press releases, and other online content, to strengthen the Association's brand presence.

  • Strategic Communication: Crafted strategic messaging to align with organizational goals and resonate with target audiences, enhancing the Association's public image and online reputation.

  • Content Management: Oversaw the content creation process, from drafting and editing to final approval and distribution, ensuring accuracy and consistency in all digital communications.

  • Engagement Tracking: Monitored the performance of digital assets, analyzing engagement metrics and feedback to refine communication strategies and improve effectiveness.
     

Outcomes:

  • Increased Brand Awareness: Elevated the Association's profile through targeted digital communications, contributing to higher visibility and recognition within the real estate community.
     

  • Enhanced Public Engagement: Fostered greater interaction with stakeholders and the public by providing valuable and relevant content, leading to improved engagement levels and audience connection.
     

  • Improved Online Reputation: Strengthened the Association's reputation by maintaining a professional and consistent online presence, which positively impacted its public perception and credibility.

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Educational Videos for BC Cattlemen's Association

Organization: Kamloops & District Real Estate Association

Role: Communications & Technology Manager

 

Strategy:

  • Collaborated with the BC Cattlemen's Association to produce educational videos.

  • Focused on creating cost-effective, high-quality content that addressed relevant topics for members.
     

Implementation:

  • Delivered the videos on YouTube to maximize accessibility and reach.
     

  • Ensured content was informative, engaging, and aligned with members' needs and interests.
     

Outcomes:

  • Knowledge Sharing: Provided valuable information to members and stakeholders, facilitating better understanding and engagement with key topics.
     

  • Increased Engagement: Enhanced member and stakeholder engagement through the dissemination of educational content.
     

  • Broad Reach: Achieved significant viewership and interaction on YouTube, contributing to the Association’s educational goals.

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Social Media Management for VIVO Smartphones

Role: Account Manager at WATConsult (Dentsu Aegis)
Duration: June 2017 – February 2018

 

Strategy:

  • Managed social media handles for global brands, focusing on planning, budgeting, execution, and payment tracking.
     

Implementation:

  • Oversaw all aspects of digital marketing campaigns and collaborated with cross-functional teams to ensure seamless execution.
     

Outcomes:

  • Enhanced Brand Visibility: Achieved a reach in the millions for brands, including Vivo, through targeted social media strategies.
     

  • Increased Audience Engagement: Realized over a 100% increase in audience engagement with each campaign, including successful launches for Vivo’s #VivoProKabaddi and #VivoV7Plus.

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Growth Hacking Strategy for TransitPedia App

Role: Marketing Head at Silicon Veins
Duration: August 2015 – November 2015

 

Strategy:

  • Directed online promotions and public relations strategies to secure Series A funding and launch the TransitPedia App.
     

Implementation:

  • Implemented an integrated communication strategy including influencer marketing, OOH advertising and PR  to drive downloads and app visibility.
     

Outcomes:

  • Significant Organic Reach: Achieved over 1000% increase in organic reach within the first month.
     

  • Successful App Launch: Reached 10,000 downloads in 3 months of actively working on the project through effective promotion and strategy.

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Syndicated Market Research Reports

Role: Assistant Research Manager at TRA Research Pvt. Ltd.
Duration: March 2013 – July 2015
 

Strategy:

  • Managed data collection, survey scripting, analysis, and report design for syndicated market research, including major national reports.
     

Implementation:

  • Coordinated with vendors for data collection and crafted press releases to increase media coverage of the reports.
     

Outcomes:

  • National Annual  Reports: Produced detailed national reports such as The Brand Trust Report (2013-2015), India’s Most Attractive Brands (2014-2015), and India’s Most Trusted Educational Institutes (2014-2015), contributing to improved market understanding and strategic planning.
     

  • Mainline Media Coverage: Enhanced brand visibility through effective press releases and media engagement, raising the profile of the syndicated reports.

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Primary Research for BLUEAIR, Exide Batteries, and Mahindra Truck & Bus

Role: Research Manager at Blue Lotus Communications
Duration: December 2015 – May 2017
 

Strategy:

  • Conducted primary research to generate insights for BLUEAIR air purifiers, Exide Batteries, and Mahindra Truck & Bus.
     

Implementation:

  • Generated detailed primary research reports with graphical analyses and actionable insights for each brand.
     

Outcomes:

  • Actionable Insights: Provided valuable insights and strategic recommendations to BLUEAIR, Exide Batteries, and Mahindra Truck & Bus, aiding in decision-making and strategy formulation.
     

  • Enhanced Client Understanding: Facilitated better understanding of market dynamics and consumer preferences for the brands.

Key Initiatives Portfolio

Designing and executing large scale Fundraising initiatives

Organization: Kamloops & District Real Estate Association and Association of Interior REALTORS®

Role: Communications & Technology Manager, Communications & Digital Specialist

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  • Fundraising Strategy: Developed, designed and executed fundraising strategies, including event planning and community outreach.
     

  • Event Management: Managed fundraising events, ensuring successful execution of collections drives and funding landing pages with high participation.
     

  • Community Engagement: Engaged with the community and stakeholders to support fundraising efforts in partnership with the United Way, Salvation Army and the Canadian Red Cross.
     

Outcomes:
 

  • Successful Fundraising: Raised significant funds for the Association region and Kamloops & district, raising over $15,000 with various its initiatives.
     

  • Enhanced Community Support: Strengthened community support for 'Homelessness' and engagement through effective fundraising activities.
     

  • Launched a new fundraising brand 'Love Wave' among members, such that when the campaign arrives to help support our communities every year, members are aware of the Associations philanthropic initiatives.

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AI Chatbot Development & Feedback implementation

Objective: Enhance member support and engagement through an AI chatbot.
 

Strategy: Leveraged skills in natural language processing (NLP), conversational design, and AI workflow automation to develop an AI chatbot. The chatbot provided real-time support and FAQs for members during the amalgamation process. Educated staff and members on the use of this pioneering technology to maximize its effectiveness.
 

Outcomes:

  • Increased Member Support: Provided real-time support to over 2,000 members, improving response times and satisfaction.
     

  • Enhanced Communication: Reduced the volume of repetitive queries by 40%, allowing staff to focus on more complex issues.
     

  • Efficient Onboarding: Streamlined the onboarding process for new members, resulting in a 30% faster registration completion rate.
     

  • Reduced Support Calls: Led the integration of AI chatbot technology, bringing support calls down by 70% over six months.
     

  • Improved Efficiency: Enhanced the efficiency of member interactions and provided quick resolution to inquiries.

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Stakeholder and public Engagement:

KADREA Junior Dragon's Den

Organization: Kamloops & District Real Estate Association

Role: Communications & Technology Manager

 

Objective: Strategically place the KADREA brand among important local stakeholders by partnering for Junior Dragon's Den.

 

Strategy: Strategized content for KADREA Junior Dragon's Den in partnership with Community Futures.

 

Implementation: Developed and executed social media content to promote the initiative and engage the community.
 

Outcomes:

  • Increased Reach: Achieved over 47,000 organic reach on social media platforms through videos and creative content.
     

  • Enhanced Website Traffic: Increased website traffic and engagement.

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YouTube Tutorial Series for Mobile App users:

Digibank by DBS

Role: Account Manager at WATConsult (Dentsu Aegis)
Duration: June 2017 – February 2018


Implementation:

  • Managed cross-functional teams to create a series of YouTube tutorial videos and innovative email communication designs.


Outcomes:

  • Effective Content Delivery: Cumulatively the tutorial videos garnered over 200,000 organic reach.
     

  • Creative Voiceover: Due to last minute client changes and lack of budget, I ended up giving voiceover for these videos

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Role: Research Manager at Blue Lotus Communications
Duration: December 2015 – May 2017
 

Strategy:

  • Prepared business proposals and generated primary research reports for clients and consulting agencies.
     

Implementation:

  • Created detailed proposals and graphical analyses for informed decision-making.
     

Outcomes:

  • Secured High-Value Clients: Onboarded prominent brands and secured significant business opportunities.
     

  • Informed Decision-Making: Provided actionable insights and strategic recommendations through research reports.

Live Event social media reporting & takeovers:

SAP Leonardo Launch Tweets

Role: Account Manager at WATConsult (Dentsu Aegis)
Duration: June 2017 – February 2018
 

Strategy:

  • Managed live event social media reporting and takeovers to maximize engagement and visibility.
     

Implementation:

  • Directed live social media activities for SAP Leonardo’s launch event, including real-time updates and interactions on Twitter.
     

Outcomes:

  • Achieved Trend Status: SAP Leonardo’s launch tweets secured All India Twitter Trend ranking on October 5, 2019, significantly boosting brand visibility.
     

  • Effective Influencer Collaboration: Utilized influencer marketing strategies to enhance event reach and engagement.

Creation of Market Research Reports and Proposals

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