Tutorial Video Direction
We developed a digital education series for digibank by DBS that used a relatable mascot to simplify mutual fund investing and make financial decisions feel clear, confident and accessible for young users.
Client
Digibank by DBS
Service Provided
Campaign Management and Voiceover
The Goal:
To make mutual fund investing feel simple, trustworthy and easy to act on for first time digital banking users.
1
The Challenge:
To explain a complex financial product like mutual funds in a way that felt engaging, not intimidating, while keeping credibility and compliance intact.
2
The Result
The mascot became a recognisable guide that simplified investing concepts, increased engagement with the education series, and helped position digibank as approachable without losing authority.
3
Recent Designs
