Decal for Businesses
The Kelowna Businesses Welcome Decal was created as a simple, visible gesture of hospitality from the local business community during a period of growing political tension between Canada and the United States, including rhetoric such as Donald Trump referring to Canada as the “51st state.”
In response, the Chamber wanted to reinforce the long standing relationship between the two countries at a community level.
Client
Kelowna Chamber of Commerce
Service Provided
Decal Design
The Goal:
The intent was to design a simple window decal that Kelowna businesses could display to warmly welcome visitors from the United States and encourage cross border travellers to support local Canadian merchants during a period of rising political tension between the two countries.
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The Challenge:
With the idea locked by the client, finding a message that reinforced friendship between Canada and the United States while ensuring the tone remained confident and respectful of Canada’s identity.
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The Result
Along with client endorsement and local media attention followed the launch, with the Kelowna Chamber presenting the decal as a visible symbol of unity and hospitality, recognised across local businesses as a thoughtful and creative way to remind visitors that, regardless of the political climate, the connection between our communities remains strong.
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