Skills
Relevant
Team Management Content Creation Go-to-Market Strategy Business Writing Campaign Management Branding Social Media Events Planning and launch Fundraising Creative Marketing Initiatives Public Relations Data Analysis Graphic Design Website / App Content Management Video Editing Email Marketing Integrated Communications Adobe Photoshop/Premier Pro/AfterEffects Advanced RPAS Pilot
Work
Current
Association of Interior REALTORS®, Kamloops, BC
Communications & Digital Specialist
Feb 2022 - Present
Leading the implementation of new communications roadmaps and development of web services for disseminating adequate industry-related information and resources to Association members and members of the public. On the job, I'm maintaining relationships and contributing to peer groups at the provincial/national level and coordinating with the board of directors and committee members to achieve strategic priorities.
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Implementation of digital communication projects that advance the Associations’ strategic priorities. Currently working on MLS® System Data Consolidation and the Association's BC Wildfire Support page.
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Developing and maintaining stakeholder relationships to guide, support and deliver a full suite of communications services.
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Planning event structure, schedule, communications strategy, and brand collaterals for the 1st Interior REALTOR® Awards 2023.
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Created a new resource platform from the scratch - InterLink for REALTORS® to access and share member-only resources securely.
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Managed 3rd-party technology integration, event design, branding, and registrations for Tradeshow & Conference 2022 and now 2023.
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Developed a new email communications structure to segment and disseminate relevant information with members without spamming.
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Built and currently managing a new Facebook private group that has more than 900 members in the first 8 months of its creation.
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Preparing residential statistics press kits/resources, management of landing pages, and responsible for all internal/external communication.
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Created the Association's first video ad campaign that ran on the Bell media network and garnered a CTR of 0.27%.
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Ideated and implemented a new fundraising communications strategy for keeping the members engaged and building brand recall.
Experience
Previous
Kamloops & District Real Estate Association, Kamloops, BC
Communications & Technology Manager
Jan 2019 - Jan 2022
Managed internal/external communications and web assets for the Kamloops & district real estate board and drove fundraising initiatives and campaigns for local community non-profits.
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Produced multiple educational videos in collaboration with BC Cattlemen’s Association with the total cost of production lower than $100.
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Strategized promotional content for KADREA Junior Dragon’s Den with Community Futures, garnering more than 4000 organic reach.
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Designed community and media engagement campaign - Kamloops Love with the United Way TNC, collecting more than $6,800 in one week.
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Created communications plan and media kit for the launch of KADREA Hub, which was attended by stakeholders and city council members.
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Researched, created, and managed content for crisis communication COVID-19 microsite, the site received over 10,000 clicks from Realtors.
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Was responsible for the creation of new landing pages for Blogs, Market Stats, and the Education Center and redesigned the KADREA website
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Wrote scripts for hosting the annual KADREA Realtor® Awards 2019, 2020, and 2021, designed and executed the virtual event plan of action.
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Provided technical support and training for Realtors® on MLS® and real estate technology and developed the self-directed reporting system.
Adroit Technologies, Kamloops, BC
Social Media Coordinator
Jul 2018 - Sep 2018
Managed and developed social/digital media strategy as per client objectives and drafted process documents for the internal team.
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Created brand communication roadmaps and implemented daily communication for brands like Nuleaf Produce Market.
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Pitched to clients with content decks that proposed the use of new media types and prepared process documents for training and sharing.
WATConsult (Dentsu Aegis), Mumbai, India
Account Manager
Jun 2017 - Feb 2018
Managed social media handles of global brands, including planning, budgeting, executing & payment tracking for digital marketing campaigns
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Client-facing project management for Vivo Smartphones India - this included the launch of #VivoProKabaddi and #VivoV7Plus in India.
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Created new design formats for customer email communications and scripted tutorial videos and gave voiceover for Digibank by DBS.
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Managed live launch tweets and ranked All India Twitter Trend (Oct 5, 2019) for SAP Leonardo with Influencer Marketing - #DoDigitalNow.
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Prepared seasonal campaigns and lead the team for full social media brand management and online promotions Godrej Appliances.
Blue Lotus Communications, Mumbai, India
Research Manager
Dec 2015 - May 2017
Responsible for data analysis and creation of proprietary syndicated research reports, this included competitive intelligence reports for brands
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Onboarded brands Skillsoft & Sumtotal, Lovely Professional University, Mahindra Truck & Bus, Exide Batteries etc. with my project proposals.
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Generated actionable insights from primary research for Mahindra Truck & Bus for a plan for truck drivers, owners, financiers & consumers.
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Created communications and technology plan for event management of Trust Conference 2016 – brand designing, landing page, social media.
Silicon Veins, Mumbai, India
Marketing Head
Aug 2015 - Nov 2015
Directed the marketing strategy to create buzz and for the launch of the company's local transportation app called Transitpedia
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Increased organic social media post impressions on the Facebook page by more than 1000% in the first months of managing the account.
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Garnered mainline digital and print media coverage by communicating new storylines and having spokesperson interactions with journalists.
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Prepared for Series A funding by reaching the target of 10k downloads for TransitPedia App within 3 months, using integrated communication.
TRA Research, Mumbai, India
Assistant Manager - Research
Mar 2013 - July 2015
Responsible for data collection, surveys, data cleaning & analysis, vendor coordination, report designing for annual syndicated reports
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Collaborated with Business Manager & 3rd party vendors for Annual Research reports – The Brand Trust Report, India’s Most Attractive Brands, India’s Most Trusted Educational Institutes.
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Handled media requests and created press releases for brand associations and advertorials on leading national publications.
Work
Published
Education
University
University of Sheffield
MSc. General Management
2012
Rajiv Gandhi Institute of Technology
Bachelor of Engineering - Computer Science
2011

